Kentico development services

Kentico is a content management system (CMS) and digital experience platform (DXP) that helps you create and manage websites, online stores and digital experiences. As you start with Kentico you will find it has a whole range of features and functionality to make your digital presence stand out and engage your audience.

What is Kentico?

Kentico is an all-in-one platform that combines content management, e-commerce and online marketing tools. It’s designed to help businesses of all sizes create engaging websites and manage their digital content. It has enterprise level functionality but an intuitive interface for both developers and content editors to use.

Key Benefits of Kentico

When you use Kentico you’ll get many benefits that sets it apart from other CMS systems. It’s very user friendly, both technical and non-technical users can create and manage content. The platform is highly flexible and will adapt to your business needs as your organisation grows and evolves. The modular architecture means you can scale your digital presence without compromising performance or functionality.

Kentico versions

Kentico has different versions designed for different business needs and objectives. You’ll find advanced options like Kentico Xperience and Xperience by Kentico, each with different features and functionality. These versions are updated regularly to incorporate the latest technology and industry best practices so your digital platform stays current and competitive.

Getting started

To get started with Kentico you’ll need to set up your account and familiarise yourself with the interface. The platform has tutorials, documentation and step by step guides to help you get up and running quickly. The onboarding process is designed to be smooth and easy so you can focus on creating and managing your digital content.

Understanding Dashboard

Once logged in you’ll see the Kentico dashboard – your central hub for managing everything on your website. This intuitive interface gives you quick access to all the features and tools you need to manage your digital presence. The dashboard can be customised to show the information and shortcuts most relevant to your role and responsibilities.

Kentico’s content management system forms the core of the platform. It provides a robust set of tools that allow you to create, edit, and organize your website’s content with remarkable ease and efficiency. The system is designed to support collaborative content creation while maintaining consistent quality standards.

Creating Pages

To create a new page, you’ll utilize Kentico’s intuitive page builder, which features a user-friendly interface. You can easily drag and drop various elements to design your page layout without requiring extensive technical knowledge. The page builder includes a wide selection of pre-built components and widgets that you can customize to create engaging, responsive pages.

Working with Templates

Kentico provides an extensive collection of professionally designed templates to help you get started quickly. You can select a template that aligns with your needs and customize every aspect to match your brand identity. These templates are responsive by design, ensuring your content looks great across all devices and screen sizes.

Managing Media

You’ll find a comprehensive media library in Kentico where you can efficiently upload, organize, and manage images, videos, and other media files. The library includes advanced features like automatic image resizing, format conversion, and metadata management, making it simple to add rich, optimized content to your pages.

Organizing Content

Kentico allows you to implement sophisticated content organization through categories, tags, and custom taxonomies. You can create a logical, hierarchical structure for your website that’s intuitive for visitors to navigate. The platform also offers powerful search capabilities to help users quickly find the content they’re looking for.

Version Control

With Kentico’s robust version control feature, you can maintain a complete history of changes to your content over time. This powerful functionality allows you to track modifications, compare versions, and revert to previous iterations if needed. The system also supports workflow management, enabling you to implement content approval processes that align with your organization’s requirements.

If you’re running an online store, Kentico’s comprehensive e-commerce features will prove invaluable to your business operations.

Setting Up Your Store

Kentico makes it straightforward to establish and configure your online store. You can easily add products, set up pricing strategies, and manage inventory levels all from within the platform. The system supports multiple currencies, tax configurations, and shipping options to accommodate various business models.

Managing Orders

You’ll be able to comprehensively process and track orders through Kentico’s sophisticated order management system. The platform provides real-time order tracking, detailed status updates, and automated notification systems to keep both you and your customers informed at every step. This robust system helps you maintain precise control over your sales pipeline and ensures exceptional customer satisfaction through transparent and efficient order processing.

Customizing the Shopping Experience

Kentico empowers you to create highly personalized shopping experiences tailored to individual customer preferences and behaviors. Through its advanced personalization engine, you can craft targeted promotions based on customer segments, browsing history, and purchase patterns. The platform’s recommendation system uses sophisticated algorithms to suggest relevant products, increasing cross-selling opportunities and average order value. You can also customize product displays, create dynamic pricing rules, and implement personalized content blocks to enhance the overall shopping journey.

Payment Integration

You’ll find that Kentico seamlessly integrates with an extensive array of payment gateways, providing your customers with flexible and secure payment options. The platform supports major payment processors, digital wallets, and alternative payment methods, ensuring a frictionless checkout experience. Advanced security features protect sensitive payment information, while built-in fraud detection helps safeguard your transactions. The system also handles multiple currencies and complex tax calculations automatically.

Reporting and Analytics

Kentico provides comprehensive, data-driven insights through its detailed reporting and analytics suite. You can track and analyze key performance indicators, including sales trends, revenue metrics, customer acquisition costs, and conversion rates. The platform offers customizable dashboards, allowing you to monitor important metrics at a glance. Advanced filtering options help you drill down into specific data segments, while automated report generation keeps stakeholders informed of your store’s performance. These powerful analytics tools enable you to make data-backed decisions to optimize your business operations.

Kentico extends far beyond basic content management and e-commerce functionality, offering a sophisticated suite of digital marketing tools designed to help you effectively reach, engage, and convert your target audience.

Email Marketing

You can create and execute sophisticated email marketing campaigns directly within the Kentico platform. The system offers a rich selection of customizable templates, dynamic content blocks, and personalization options to help you design compelling email communications. Advanced features include subscriber segmentation, A/B testing capabilities, automated drip campaigns, and detailed performance analytics to measure engagement and optimize your email strategy.

SEO Optimization

Kentico includes comprehensive SEO tools to enhance your website’s search engine visibility. The platform provides built-in features for optimizing meta titles, descriptions, and URLs, along with automated XML sitemap generation. Advanced SEO capabilities include keyword tracking, content optimization suggestions, and technical SEO audits. The system also offers mobile optimization tools to ensure your content performs well across all devices.

Social Media Integration

You’ll be able to streamline your social media management through Kentico’s integrated social media tools. The platform enables centralized control of multiple social channels, allowing you to schedule and publish content, monitor engagement metrics, and track social media performance. Advanced features include social listening tools, automated posting schedules, and detailed analytics to measure the impact of your social media strategy.

Lead Generation

Kentico offers sophisticated lead generation tools to help you capture and nurture potential customers. The platform includes form builders, landing page templates, and marketing automation workflows to streamline your lead generation process. Advanced features such as progressive profiling, behavior tracking, and lead scoring help you qualify and prioritize prospects effectively.

A/B Testing

With Kentico’s comprehensive A/B testing capabilities, you can optimize your content and marketing efforts through data-driven experimentation. The platform allows you to test multiple variations of pages, forms, emails, and other content elements to determine which versions perform best. Advanced analytics help you measure the impact of your tests across various metrics, while automated winner selection ensures your content continuously improves based on actual user behavior.

As you explore Kentico’s capabilities, you’ll discover an extensive ecosystem of learning resources and support options designed to enhance your expertise.

Documentation and Tutorials

Kentico maintains comprehensive documentation and step-by-step tutorials covering all aspects of the platform. These resources include detailed API references, implementation guides, best practices, and practical examples. Regular updates ensure the documentation stays current with new features and platform enhancements.

Community Forums

The vibrant Kentico community forums serve as a valuable knowledge-sharing platform where users exchange ideas, solutions, and experiences. Active participation from Kentico experts and developers ensures high-quality responses to technical queries and implementation challenges.

Training and Certification

Kentico offers structured training programs and professional certifications to validate your expertise. These programs cover various specializations, from content management to development and marketing automation. Regular certification updates ensure your skills remain current with platform evolution.

Support Services

Comprehensive support services include dedicated technical assistance, consulting expertise, and implementation guidance. The platform offers multiple support tiers with varying response times and service levels to meet different organizational needs.

Staying Updated

Kentico maintains regular communication about platform updates, feature releases, and industry trends through various channels. Newsletter subscriptions, product roadmap updates, and release notes help you stay informed about platform evolution and upcoming capabilities.

Remember, mastering Kentico takes time and practice. Don’t be afraid to experiment with different features and ask for help when you need it. With persistence and curiosity, you’ll soon be creating amazing digital experiences with Kentico.