A web page is a digital document or resource that is accessible through the internet via a web browser. It is part of the World Wide Web (WWW) and is typically written in HyperText Markup Language (HTML). Web pages can contain various types of media, such as text, images, videos, and interactive elements like forms or buttons. Web pages are hosted on web servers, and users can access them by typing the URL (Uniform Resource Locator) in their browser’s address bar. Web pages are the building blocks of websites, and when multiple web pages are linked together, they form an interconnected network of information.

Structure of a Web Page
The structure of a web page consists of various components, each with its specific function:

Types of Web Pages
Web pages can be classified into two primary types:

Functions and Features of Web Pages
Web pages serve various purposes depending on their content and functionality:

Importance of Web Pages in Digital Marketing
Web pages play a critical role in digital marketing strategies. Businesses use web pages to create an online presence, attract potential customers, and communicate their brand’s message. SEO (Search Engine Optimization) is employed to optimize web pages for search engines, ensuring they rank higher in search results. High-quality web pages with valuable content can increase website traffic, enhance brand credibility, and boost conversions.

Web Page Accessibility
An important aspect of web pages is accessibility, which ensures that users of all abilities can access and navigate them. Accessibility features include using descriptive alt text for images, ensuring proper contrast for text readability, and providing keyboard navigation for users with disabilities. Web accessibility follows guidelines like WCAG (Web Content Accessibility Guidelines) to make the internet more inclusive.

Conclusion
A web page is an essential element of the internet, allowing users to access and interact with a wide range of information, media, and services. Understanding the structure, types, and functions of web pages can help businesses create more effective online experiences for their users, ultimately leading to better engagement and business outcomes.

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